
After the 2023 season when the USFL and XFL completed their entire season in two different spring football leagues, it was time to merge them. The spring fling has seen many football leagues implode for multiple reasons. No way two spring leagues would survive multiple seasons. They ended up merging the XFL and USFL into one football spring league in 2024 and now call themselves the UFL United Football League. In 2024 the launch of the UFL took place with 8 teams, 4 from each league. The UFL had a nice rookie season as the merger had high hopes for 2025 to be better. This year they had the same 8 teams hoping to build on each franchise city and grow the fan bases. This year the numbers were not bad but they did take a step backwards. In comes an entrepreneur, a billionaire a new investor. Not a silent partner. An investor that has a business plan for the UFL and how to grow it. The billionaire is Mike Repole who has full authority over the UFL business operations. He is the money man and has some ideas already brewing for the league in 2026.
Who is Mike Repole? He made his money off bottleD water beverages. In 1999 he was the co-founder of Vitamin Water with a company called Glaceau. It was company that made energy drinks and Smart Water. Repole was credited with launching these waters and netting a huge profit & then made even more money selling these products to Coca Cola. Repole had the Smart Water along with Vitamin Water reaching over billion dollars in sales by 2007. Then sold it to Coke for 4.1 Billion. Then he was involved in some sports drinks as he helped launch Body Armour. Which has done very well the last few years. In 2019 Repole co-starred in the Barstool sports investment. Which they have grown very quickly. In sports he has always loved horseracing. One of his best horses named Mo Donegal won the Belmont Stakes back in 2022. He even has his own company in horse racing called Repole Stables where they buy and train racehorses.
How many times have we seen in spring football games where the stadiums looked like they are empty during most games? This has been going on since the 1980’s when the original USFL launched. Back in the 1980’s, a game between the Houston Gamblers and the LA Express was coined the greatest game no one ever saw.

It was a game that featured two young Hall of Fame quarterbacks before they played in the NFL. Jim Kelly versus Steve Young & each QB lit up the scoreboard that day. They may have had 10,000 people. In the LA Coliseum, it looked like ten people as you can hear a pin drop in express games. Mike Repole wants the UFL to scrap the oversized stadiums of college or pro ball that the capacities are 40 to 50,000 seats. He believes it creates a poor atmosphere and compares it to watching games during the pandemic of 2020. With smaller stadiums that seat 20,000 fans, it looks much better on television with 10,000 seats filled up. Going smaller will create the vibrant energetic environment that the UFL is seeking.
Right now the UFL has multiple stadiums that don’t fit his criteria. In the XFL Conference, the St.Louis BattleHawks at the Dome of America Center has 67,277 seating. You would be crazy to change the BattleHawks venue because they average the most attendance in the UFL at 30,000 fans per game. The Brahmas play in the Alamo Dome that holds 64,000 fans. In the USFL conference, the Stallions play at Protective Field which holds 47,100 fans, The Panthers play at Ford Field and that stadium home to the Detroit Lions holds 65,000 fans. The Panthers were the only team last season where their attendance increased. They averaged 11,681 fans which was a 30.4 % increase from 2024. The Roughnecks played their games in TD ECU Stadium which holds 40,000. The Showboats play in Memphis at Simmons Liberty Field which holds 58,325. That is six teams as the only two stadiums that fits what Mike Repole wants to do include the DC Defenders who were the champs this season. They also are home of the beer snake which Audi Field seats 20,000 fans. Then UFL headquarters is located is in Arlington, Texas. The Renegades play Choctaw Stadium which seats 20,000 fans.The UFL averaged 12,162 fans per game last season which is only a 5% drop from 2024. In the business world this could be catastrophic.

They say the most important part about opening up a business is location, location, and location. In 2026 we may seek re-location, re-location, and re-location. How many teams will relocate next season is the million dollar question. It could be 1 to 4 teams that will be on the move. The UFL has already said one team will be moving to Columbus, Ohio. They will play at the historical Crew Stadium that used to host MLS games. Crew stadium seats 20,000 fans. Other cities that may get a re-located team is Boise, Orlando, and somewhere in Kentucky either Louisville or Lexington. Which teams are rumored to be relocated? It seems like the entire USFL conference: Birmingham, Michigan, Houston and Memphis. In the XFL they are safe right now because St.Louis draws the most fans. The Defenders and Renegades have the smaller venues in place. The Brahmas are questionable. I think they stay because of “The Rock” Dwayne Johnson who is still a partner in this league. The Brahmas name came from the former wrestler, now Hollywood actor. You wonder if any of the cities that currently have a team can find a stadium in the area that has that 20,000 seating? Perhaps a few cities like Memphis and Houston, they have given up on. They would be the two I would relocate. The Stallions have been three time champions with two USFL titles and one UFL title. Their attendance seems like it is decreasing every season even though they have a championship team almost every year. The Michigan Panthers should not move because they are growing. That would be like a knife in the back to that franchise if they are relocated. Because of the increase in fans last year, they should at least get another year.
Mike Repole plans to have 10-12 teams within 5 years in the UFL. He wants 16 teams within ten years. The UFL has all the major media markets covering this league. The entire league including players along with operations are based in Arlington, Texas. This is where all the teams practice, game plan, sleep, and eat. The UFL headquarters is established there. Last few year the teams would fly to their city right before game day. The day before the game is my guess. . Repole likes how this has been working but wants these teams to fly in a few days earlier to meet and greet their fan base. The original USFL had some great seasons where fans showed up and they did all kinds of cool things to entertain the crowd. More fans in the seats means the more stuff you can do to install that electric atmosphere we see in many sports. More fans in the seats mean more money for the league. It also would improve ratings on the television and give people the idea in their heads that they would like to go see a game.
Everything sounds great with the new guy with a business plan and money to fund his ideas. I hope they keep the tradition of the two conferences where they separate the USFL and XFL teams. In the old USFL, the Breakers played in Boston, New Orleans, and Portland. If the Columbus team is going to the USFL conference, will they take a former name from their league history from the 1980’s or the reboot? Some former XFL teams I would like to see resurface as well. Is Repole the kind of person to give a new city a new team name? Houston in 2023 had three football teams the Texans in the NFL, the Roughnecks in the XFL & the Gamblers in the USFL. Now Houston has a problem as they may only have the Texans. Why does the UFL need so many teams in the state of Texas? The state of Texas has three teams in Arlington, Houston, and San Antonio. If you keep Michigan, now you have Columbus which gives you two teams in the Midwest that have a team. I like the return of the Chicago Blitz. They have a stadium in the south suburbs that seats 20,000. My favorite team in these spring flings is the Pittsburgh Maulers. That is a team that needs to be back in action. They made the reboot & then were left out in the merger. Overall great ideas by the new money man. I like to keep the traditions alive. I’m glad they are bringing in someone that cares and wants to grow the league or he’ll call himself a failure if he does not achieve his goal. Like any Richie Rich we will wait and see if he can achieve his goal.






































































